Unilever Dove Endcap

Unilever's positive beauty vision for people and the planet includes promoting inclusion and wellness. We partnered with Unilever & Giant Food for a connected endcap featuring Dove deodorants, personal wash, and hair care products.

The beauty endcaps featuring illuminated logos, shelves, and display finishes & graphics captured the brand's essence. Incorporated is (AI)-based Raydiant's in-store digital engagement platform, which detects product behavior on the shelf. It anonymously detects shoppers' presence and engagement to bring in videos, ratings, reviews, and product information.

These endcaps have resulted in a 42% sales increase on average.