REMY VABC Luxury Spirits Display and Digital Activation

Create space dedicated to collectible & investment spirits - pop-up shop or store within the store.

Destination within the store for highly sought-after spirit products.

Encourages incremental bottle purchases when investment-grade and standard range merchandised together, with usage communication messaging

Provides an experience for clients via visual merchandising and education.

We installed a 4-store test with Virginia ABC control stores that doubled the profitability of the square footage that this unit took over. Remy Cointreau took the project internally after to rollout more in Virginia and Ohio.