RC Aisle Reinvention

According to a survey, 8 out of 10 purebred owners would purchase nutrition that is specific to their pet's breed if they were aware of it. However, endcap visibility at the back of pet specialty stores is a challenge.

To address this issue, a unique radiused endcap was developed that allows breed-specific messaging to be visible from all center aisle vantage points. The Kibble Glorifier, which incorporates light, motion, and sound, was utilized to grab attention and explain the difference between breed-specific products. A touch screen offers messaging and education, while under-shelf lighting highlights the product and makes it more noticeable.